A professional video can take anywhere from 2 weeks to 8 weeks to produce, depending on the project scope, concept complexity, filming requirements, and post production needs. Simple promotional videos may be completed within a few weeks, while larger commercial productions, brand films, or corporate videos can take longer due to planning, scripting, filming, and editing stages.
If you are planning a corporate video, promotional campaign, or branded content for your business, understanding the full production timeline helps you set realistic expectations.
Let’s explore the complete video production process and how long each stage typically takes.
Understanding the Three Main Phases of Video Production
Professional video production is divided into three primary stages:
- Pre production
• Production
• Post production
Each phase plays a critical role in ensuring the final video meets business goals, brand standards, and audience expectations.
1. Pre Production Phase
Estimated Time: 1 to 3 weeks
Pre production is the planning stage. It lays the foundation for the entire project and directly impacts the efficiency of filming and editing.
This stage typically includes:
- Initial consultation and goal setting
• Concept development
• Scriptwriting
• Storyboarding
• Location scouting
• Casting if needed
• Scheduling and logistics planning
• Equipment preparation
For businesses investing in corporate video production in Canada, pre production is where strategy meets creativity. A well developed script and production plan reduce mistakes during filming and minimize costly delays later.
Simple internal company videos may complete pre production within a week. However, larger promotional video production projects often require more time for approvals and coordination.
2. Production Phase
Estimated Time: 1 to 5 days
Production is the filming stage. This is when cameras roll, interviews are recorded, scenes are captured, and creative direction comes to life.
The time required for filming depends on several factors:
- Number of shooting locations
• Indoor or outdoor environments
• Lighting setup complexity
• Number of actors or participants
• Equipment requirements such as drones or stabilizers
• Weather conditions
For example, a corporate interview video filmed at a single office location may only require one day. On the other hand, a commercial video production involving multiple locations, actors, and cinematic shots may take several days.
Efficient scheduling during pre production ensures the filming process runs smoothly and stays within budget.
3. Post Production Phase
Estimated Time: 1 to 4 weeks
Post production is often the longest and most detailed stage of professional video production. This is where raw footage transforms into a polished, engaging final product.
Post production includes:
- Video editing
• Scene sequencing
• Color correction and grading
• Sound design and audio mixing
• Background music integration
• Motion graphics and animation
• Subtitles and captions
• Client revisions
High quality editing is what separates amateur videos from professional brand content. Corporate video production companies focus heavily on this stage to ensure visual consistency, clean audio, and impactful storytelling.
If multiple rounds of revisions are required, the timeline may extend slightly. Clear feedback and consolidated revision notes help maintain efficiency.
Total Timeline for Professional Video Production
For most business projects, the total timeline ranges between 3 to 6 weeks from concept to final delivery.
Larger projects with advanced animation, multiple filming days, or complex storytelling may extend to 8 weeks or more.
The key factors influencing the full timeline include:
- Project complexity
• Approval speed
• Filming logistics
• Post production revisions
• Special effects or animation requirements
When working with a structured and experienced production team, timelines are clearly outlined from the beginning.
Factors That Can Extend the Production Timeline
While many projects stay within standard timeframes, certain elements may increase production time:
Script Approval Delays
Waiting for internal approvals or multiple stakeholder feedback can slow down pre production. When decision makers are not aligned early, revisions may go back and forth multiple times.Clear communication and defined approval processes help prevent unnecessary timeline extensions.
Location Availability
Some filming locations require permits or have scheduling restrictions. Certain venues may only allow filming during specific hours or days. Securing locations early ensures smoother scheduling and avoids last minute changes.
Weather Conditions
Outdoor shoots can be delayed due to rain, wind, or seasonal conditions. Unpredictable weather may require rescheduling or additional shooting days. Having backup indoor options or flexible dates can minimize disruption.
Complex Graphics or Animation
Advanced motion graphics or visual effects require additional editing time. Custom animations demand detailed design, rendering, and revision cycles. The more intricate the visual elements, the longer the post production process may take.
Client Feedback Rounds
Multiple revision requests can extend post production. Unstructured feedback from multiple stakeholders can create confusion and delays. Providing consolidated feedback in fewer rounds keeps the project moving efficiently.
Planning ahead and aligning all decision makers early in the process significantly reduces delays and helps maintain a smooth video production timeline.
Can a Professional Video Be Produced Faster?
Yes, some smaller projects can be completed in 1 to 2 weeks if:
- The concept is simple
• Filming is limited to one location
• The script is short
• Feedback is provided quickly
However, faster production should never compromise quality. Professional video production focuses on strategic storytelling, visual quality, and technical precision.
Why Timeline Planning Matters for Businesses
Businesses investing in professional video production often use video for:
- Product launches
• Social media marketing campaigns
• Corporate branding
• Website homepage videos
• Event promotions
• Recruitment campaigns
If your video aligns with a campaign deadline, it is essential to begin production at least 6 to 8 weeks in advance. Starting early ensures:
- Better creative development
• Higher production quality
• Reduced stress
• On time delivery
Video marketing is a long term asset for your business. Taking the time to produce it properly increases return on investment.
Professional Video Production in Canada
For companies across Canada, professional video production continues to be one of the most effective marketing tools. From corporate video production to commercial advertising and branded storytelling, high quality video content strengthens brand credibility and audience engagement.
Working with an experienced production company ensures:
- Structured production timelines
• Clear communication
• Professional equipment and crew
• Creative direction aligned with business goals
• Efficient post production workflow
When each phase is managed properly, projects stay on schedule and meet expectations.
Final Thoughts
Producing a professional video requires strategic planning, creative execution, and detailed editing. While timelines vary based on project size and complexity, most professional videos take between 3 and 6 weeks to complete.
If you are looking for professional video production services in Canada, Enter Productions delivers high quality corporate videos, commercial content, and branded media with structured timelines and expert execution. Contact our team today to discuss your project and start planning your next professional video.
Frequently Asked Questions
How long does corporate video production take in Canada?
Corporate video production in Canada typically takes between 3 to 6 weeks depending on project scope, filming days, and editing complexity.
What stage takes the longest in video production?
Post production usually takes the longest because it includes editing, sound mixing, color grading, motion graphics, and revisions.
How many days does filming usually take?
Filming can take anywhere from 1 day for simple interview videos to several days for larger commercial productions.
Can video production timelines be shortened?
Yes, but only when planning is efficient and feedback is provided quickly. Clear communication between the business and production team helps reduce delays.
