The way we create and consume video is shifting fast. You’ve probably noticed that what worked two years ago barely gets traction now.

Today, content isn’t just about being polished. It’s about being smart, fast, authentic, and strategic. And if you’re still using the same old workflow, you’re falling behind.

Whether you’re an indie creator, a brand, or managing campaigns through an agency, these video production trends are already shaping your audience’s expectations.

Here’s what’s changing and how you can use it to stay ahead in 2025.

1. AI Is Reshaping Video Creation (Whether You Like It or Not)

Let’s be honest. Editing used to be the biggest bottleneck. Not anymore.

A HubSpot report found that marketing teams using AI-powered video tools (such as text-to-video or URL-to-video) reduced production time by 50%. And the results? Surprisingly good.

You can now:

• Cut clips
• Generate captions
• Clean audio
• Write scripts
• Even produce videos using text prompts

Tools like Runway, Descript, and Pictory are already integrated into our workflows. We don’t use them to replace creative talent but to remove friction.

That means more output. Faster turnarounds. Less burnout.

And that’s why AI isn’t just a trend. It’s a permanent part of how smart teams do video now.

If you’re a video production company still avoiding AI, you’re going to lose clients to someone who isn’t.

2. Short-Form Video Is the Real MVP

Still making 2-minute intros? Cut them. No one’s watching.

Attention spans have collapsed. Platforms like TikTok, Instagram Reels, and YouTube Shorts have trained audiences to expect value in under 30 seconds.

That’s why corporate video production trends are now leaning short too. Internal training, customer onboarding, and product explainers—chopped down to under a minute.

Here’s how we structure it:

• Hook in the first 3 seconds
• Use text overlays (people watch muted)
• Close with a call-to-action

Pro tip: Film long. Edit short. Use the same footage for 5 clips across multiple platforms.

Short-form isn’t “social content.” It’s the content.

3. UGC and Raw Content Beat Studio-Polished Ads

Viewers don’t want actors. They want people.

User-generated content (UGC) is no longer optional. It’s outperforming traditional brand content across every vertical.

Here’s why it works:

• It feels honest
• It’s relatable
• It converts

You don’t need a big budget to build trust. You need a real voice.

4. Interactivity and Immersive Tech Are No Longer Niche

People don’t want to just watch they want to interact.

Think of:

• Clickable product demos
• Choose-your-path videos
• Virtual reality training
• AR filters

These aren’t futuristic. They’re living right now.

This is one of the fastest-growing emerging trends in video production, especially for training, retail, and service-based industries.

5. Personalized Videos Drive Real Results

One-size-fits-all is dead.

Now, we’re producing content tailored to a person’s:

• Name
• Industry
• Behavior
• Stage in the customer journey

If you operate in the B2B space, personalized video content is your competitive edge—think customized onboarding experiences, guided proposal walk-throughs, and post-purchase thank-you messages that build loyalty and reinforce trust.

In DTC? Use names and past purchase history in remarketing videos.

This is what smart video production services look like in 2025—scalable, automated, and hyper-relevant.

6. Sustainability Is Shaping Production Choices

Coordinating shoots across multiple cities and flying in equipment isn’t just costly—it’s increasingly seen as outdated. Today’s brands are prioritizing sustainability, and their audiences expect the same. Environmentally responsible production practices aren’t a bonus anymore—they’re the new standard.

We’ve helped multiple clients reduce their production impact by:

• Using remote shooting kits
• Leveraging cloud-based editing
• Renting equipment locally
• Replacing live shoots with virtual sets

In cities like Toronto, clients actively ask about green practices. If you’re part of the video production Toronto scene, you know this isn’t optional anymore.

This trend is good for the planet—and your budget.

7. Accessibility Is a Business Requirement, Not a Bonus

Want better SEO, wider reach, and more retention? Make your videos accessible.

That means incorporating accessibility features such as captions, transcripts, audio descriptions, diverse representation, and sign language overlays.

YouTube, Facebook, and LinkedIn all prioritize accessible content. It’s also one of the least expensive upgrades with the biggest payoff.

8. Vertical Video Is the Default, Not the Option

Landscape is out. Vertical is the standard.

If you’re not producing for phone-first consumption, you’re cutting off your reach.

Why? Because people scroll vertically. They don’t rotate.

Recent trends show that approximately 85% of videos created for social platforms are now produced in vertical format. Engagement rates on vertical videos have been observed to be nearly twice as high compared to traditional formats. Brands adopting the 9:16 aspect ratio on platforms like TikTok and Reels are also reporting improved viewer retention.

Even on YouTube, vertical content is dominating via Shorts. That’s why social media video trends are now built around vertical planning from the beginning not adapting later.

Key takeaway: Optimize for mobile viewing—capture content in vertical format and edit with mobile users in mind, prioritizing clarity and engagement at a glance.

9. Multi-Use Content Is the New ROI Driver

The smartest brands aren’t creating more—they’re getting more from what they create.

Rather than producing 20 separate videos, a single, well-planned shoot can generate a diverse set of assets—including ads, reels, explainers, testimonials, case studies, website banners, and email embeds.

It’s not just efficient. It’s smarter for brand consistency and budget.

This is becoming a top trend for every video production company working with lean teams and performance-focused brands.

If you’re not thinking modular, you’re wasting footage and money.

10. Data-Backed Video Strategy Is the Real Differentiator

Creativity matters but direction matters more.

In 2025, production begins with data. That means analyzing what your audience is actually watching, identifying when viewers are dropping off, understanding which formats drive conversions, and focusing on the platforms that deliver the highest return on investment.

At Enter Productions, we use pre-production analytics to shape content before the camera rolls. That means:

• Better hooks
• Shorter runtimes
• Smarter calls-to-action

This is where video production services are evolving less guesswork, more insight.

If your videos aren’t rooted in data, they’ll look good but fall flat.

Final Thoughts

Trends are useful. But only if you act on them.

Right now, video is evolving fast. Formats are changing. Platforms are shifting. And audiences? They’re demanding more—faster, smarter, and more real.

Whether you’re producing content weekly or planning your next big campaign, the key is simple: adapt with purpose.

That’s where Enter Productions comes in.

We work with creators, startups, and established brands to turn these trends into video strategies that actually perform. From short-form social to data-backed campaigns—we don’t just make content. We make it count.

If you’re ready to move faster and smarter with your video, let’s make it happen.